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You can find anything you are looking for on the internet; information, products, services and entertainment. You also find a lot of misinformation and bad advice. When it comes to the optimisation of your website, knowing the difference between good advice and pure myth could be the difference between success and failure. Beginners are exceptionally prone to falling prey to bad advice if they do not get cold, hard facts from the start. Optimisation starts in the design phase Far too many people think that you can easily optimise a website once it has been designed and launched. This is a very bad and costly mistake to make. You have a great website with zero visibility if you do this. You have to incorporate SEO during the website construction, right from the foundation upwards. Your optimisation efforts start with the Meta tags and continue through each phase as your website is being designed. Once the designing has been done it becomes a horrendous task to try and optimise that website. It is not only difficult, but can be very costly in terms of money and lost customers while the battle is on to fix up the mess. Common mistakes Often people do not understand that a website cannot be designed to please you. Everything in a website must be done to attract potential customers and the search engine spiders. Elaborate graphics might look stunning, but the search engine spiders do not even see them. If you do not have Content that is solid, informative and optimised, the spiders find your website of no value and will swiftly move on. Another huge problem is Keywords; people know about keywords, but do not understand the need for Keyword research. Generic keywords for your products or service are simply not good enough. Your keywords have to be search specific and product specific. Generic keywords will get your website simply lost in the SERPs. Keyword research does not stop once you have sharply focussed keywords in place. Search patterns and the way people search change continuously and you have to keep up with that. Keywords that work excellent at the moment may be completely outdated or simply not popular anymore next month. Regular keyword research is vital. Customers come first Your optimisation efforts should be for the search engines in easily crawlable web content, a good site map and excellent links that are valuable and related to your own website. Everything on your website must be geared towards making your site visitors happy. If your website is not user friendly, you will simply lose them. On average you have roughly 10 seconds to convince a site visitor to stay once he or she lands on your website. That is an incredibly short period of time. If you want to achieve success there has to be full collaboration between you, your website designer and your SEO expert. Your ego and what you think is “cool” should take a backseat and your potential customers should take front seat. A beautifully designed website that brings in no site visitors is meaningless and not following the basic principles of SEO throughout your entire website means your potential customers will not ever find your website.
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Home 
Why Choose Us Choosing your agency
Why Choose Us Choosing your agency
Saturday, 31 July 2010
Reasons to choose us
| We never promise what we can't deliver |
| If we believe something cant be done (for whatever reason) we will tell you before starting your project. |
Recent Client Testimonials
| Purple Communications |
"Purple Communications was looking to update its website and after meeting various web design companies we instructed Near Perfect Media due to their professional approach. Working with Near perfect media has been a pleasure, they take the time to listen to your requirements and provided us with a fantastic website with the up most of ease. In terms of investment, we have seen our internet inquires increase dramatically since going live and have also received some very positive feedback about our new website. I would have no hesitation in recommending Near Perfect Media and once again thank you." Jonathan Dorrington – MD Purple Communications |
- 1. Credentials
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Does the agency have professional qualifications in Web Design, Digital Media and the Internet? Are they certified in any particular area of Web Design and Digital Media? If they have taken the time to gain the qualifications, then you know they are serious about their business.
- 2. Experience
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How long has the person or agency been designing websites or digital media? If it is only a short time then they may not be familiar with all the technologies available and how to provide your company with much needed ROI.
- 3. Vision
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We always ask customers to create a basic plan of the type of website they want or search the web for inspiration, so we both gain ideas and understand what type of site you are looking for. Sketch your ideas out on paper, so that when you contact your designer, you already have a good idea of what you have in mind.
Decide what kind of Web Site it should be for example will it be an informational website, a website that will continue to expand as you develop your business, or an e-commerce web site with a number of products for which you accept online payments?
- 4. Technology
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If need the latest web technologies on your site, such as flash, After Effects, Streaming large media etc, make sure your designer is familiar with them and how this may affect your site. They are often expensive to implement and may not be needed for you to set up your business on the Web.
- 5. Contact
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When you contact your designer by phone or email, see how long it takes for them to get back to you. If it takes a long time, then this may be an insight of what type of relationship you will have with them. Are they helpful, professional, polite and friendly? I find this always makes it easier to do business and creates less stress on yourself, since you will want it to be a strong and stable working relationship.
- 6. Free Consultation
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Once you have a plan of what you want on your web site (or even if you dont know where to begin), contact your designer for a free consultation before you set up any contract. Most web designers will give you a free consultation if they want your business. This will help you clarify what is expected in the design process. Near Perfect Media go one step further and also provide a free design mock of what your site could look like.
- 7. Contract
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Make sure you have a contract drawn up before you make any payments. It should state clearly what is included in the contract e.g. how many pages, links, graphics? Does it include marketing and maintenance of your web site? If not, then ask what does it cost for the extras. This can include domain name registration, scanning and optimisation of graphics and hosting.
- 8. Pricing and Payment
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Surf around the Web to compare prices, so you have a ballpark figure of what to expect for your site design. You can expect to pay half of the full price up front. If they are professional, they will accept credit cards for online payments. Do the prices include submitting your site to the main search engines? (SEO)
- 9. Testing
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Your designer should test your site before its completed. Is it compatible in all browsers such as Internet Explorer, Firefox and Safari and can it be viewed at all resolutions. Without extensive testing, your site may not look good to a large number of your customers.
- 10. Ongoing Support
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Support means that you know you can contact them to get a fast and courteous answer to any question or concerns you may have. Can the designer grow with your website? You may want to make additions or changes to your site in the future especially if your business is expanding. Does your designer have other ideas for driving traffic to your site (since this is the lifeblood of a successful web site)?
Quick Links
Contact Details
Email: getintouch@nearperfect.co.uk
Tel/Fax: +44 (0) 1420 556108
Registered Address:18 College Street, Petersfield,
Hampshire, GU31 4AD
