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At Near Perfect we have always gone with the flow when it comes to new technology. 4 years ago one of the biggest decisions we had to make was moving from Microsoft XP to the Mac platform OSX, especially with all the problems Microsoft had with Vista.
Well……. we now know it was a wise decision to make and of late Apple has become such a big thorn in Microsoft's side eating up the consumer market place with their ideas that simply work and their great ad campaigns. So the old saying goes "if you cant beat them, join them" and Microsoft have decided to jump on the same band wagon with their new platform Windows 7 and are attempting to encourage people to host Windows 7 launch parties. Yes, they want you to get some mates round, boot up the PC and have a 'party' with it to celebrate the release of the new OS. There's even a video campaign to go with it, and it's right up there with their infamous Songsmith ad (cynical demographic cliches – check; excruciating actors – check; astonishing lack of contemporary marketing insight – oh, hell yeah). Prepare to be amazed……(Cringe!)
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