Category Archives: Marketing

What Should a Website Cost?

In almost every meeting I attend with what is potentially a new customer I ask the question what is your “budget” and what are your expectations….this usually provokes a long silence twiddling of fingers and the response of “how much should a new website cost?” quickly followed by “This is much more than I expected” [...]

How much should you invest on a logo design?

Are you considering to start a business and not sure on how much to invest on logo design? Have you got a few quotes and the range of price is confusing? This article will help you understand how much is good enough. While I hope to make you understand the best budget is the one [...]

How Can We Get Rid of Bad Websites!

If you’re reading this, you probably spend a lot of time online. (And if you don’t, your interest in online marketing is commendable.) It’s easy for web designers like us to forget that there are people who don’t spend as much time online. When we encounter a website that seems to be designed by one [...]

The expense of a bad website

Having a functional website is imperative in today’s business world. Even though it is very important to establish a solid web presence, just having a web site is no longer sufficient. There was a day when just any site was acceptable; but as online marketing has escalated and internet traffic has increased there is a [...]

Use Social Media to Grow Your Business

Social Media Marketing can be an extremely effective way to reach your target audience, educate them about your company, industry, products and services, and sell more stuff. The trick is knowing that Social Media is merely a tool and that consumers expect more from you than they’ve ever done in the past. Knowing this will [...]

A Blogs Impact on SEO

In today’s busy digital environment  business owners start their own blogs every day. It’s a new tendency which serves a benefit if you’re interested in your businesses growth online and If you’ve never contemplated having a blog on your business website, think about it now. A blog will help your business grow in many different [...]

Copywriting Errors That Can Ruin your Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its [...]

Us v’s the Amateurs in 2012

We’ve lost count the amount of times the following statement has been uttered, or variations thereof, when the question of whether a business requires a new website:  “no it’s ok, my best friends neighbour can do websites and is sorting us one out“.  This is usually followed by a call some months later to the [...]

Digital Agency Life: let’s get to know each other

Discovery. It’s how we get to know you. To build a coherent strategy behind the project we’re going to conduct we need to understand you and your business. A well prepared and organised project meeting responsibilities on nearperfect media, as well as the client. The most successful projects are about expansive thinking and are solution [...]

How Effective is Social Media for SEO – Is it all about the Rankings?

There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. According to Marketing Sherpa’s 2010 Social Media Benchmarking Report nearly 70% of marketers believe social media to be effective for improving rankings (scoring it 3 out 5 or higher) but is it purely about the rankings?