Saturday, 31 July 2010

Reasons to choose us

We Provide High Level Bespoke support
Near Perfect Media supports very large clients who request constant and high volume support, and small clients who only need the occasional job doing.

Recent Client Testimonials

Lead Associates

Near Perfect were the ideal partner for our company in producing a well designed and structured website. They listened to our requirements, undertook research to see our specific market and produced a sophisticated design that met all our needs, even suggesting improvements along the way. The service provided was excellent and the team made sure that we were treated as the only customer they had. This coupled with their very reasonable pricing structure allowed us to have a professionally designed shop window that we could not have done ourselves.

Andy Grand LicFITOL - Director
Jan 05

Tips for Re-designing Your Website in 2010

Posted by: Steve Nash |
Tagged in: Design
Web site redesigning can be as simple or as difficult as you make it. Here, we look at some methods to ease the redesigning process.
Pick A Reputable Web site Design Company
In order to get the best results, choose a reputable, well thought of company. This is important, not just from a design aspect, but to ensure that they can meet your needs. They should be concerned with what you're looking for, rather than how they feel. This is crtical to your success.
Develop a Good Style
One of most important considerations is the overall appearance of your Web site. Regardless of what you choose to do, an overall style is very important. It can determine several different things, such as the font(s) you decide to use and the graphics to include.
Think About Content
Content is key. Make sure that the information is legitimate, believable, easy to read and understand.
Make It Keyword Rich
Good SEO is also important, not only in design, but execution. Make sure you research your keywords.
Compare Web Sites in Search Engines
As previously mentioned, good SEO is important. If you don't know what keywords to use, make use of keyword search tools like Wordtracker. Once you have those keywords, compare them with Web sites that contain keywords that place well using natural search.
Keep Your Site Current
Keep your content current. To do so, one strategy is to check out the content on other Web sites. This will help keep you on track. Of great importance is checking out the trends, to see if anything new has been developed.
Easy to Navigate
Make sure your site is easy to navigate. Nothing is more frustrating than navigating a site where it's easy to get lost. This will negatively impact your profitability since potential customers are unlikely to stick around if it's too difficult to find what they want. Simple and direct navigation is key.
Make Sure It's Eye-Catching
One of the most important things that any Web site needs to do is grab attention. If yours doesn't, a site redesign may be in order. Carefully consider your message, then work on finding/creating a layout which matches that, yet is appealing to the viewer.
Develop Credibility
There are several ways to develop credibility. One method is to give as much information about your business as possible. Another option is to consider adding a discussion forum where all of your customers can recommend your services and share the experiences which they have had with your services.
Web site redesigning can be as simple or as difficult as you make it. Here, we look at some methods to ease the redesigning process.

Pick A Reputable Web site Design Company
In order to get the best results, choose a reputable, well thought of company. This is important, not just from a design aspect, but to ensure that they can meet your needs. They should be concerned with what you're looking for, rather than how they feel. This is crtical to your success.
Read More...
Sep 07

I Want to Sell You a New Website, Because You Need It.

Posted by: Steve Nash |
Tagged in: General , Design
I Want to Sell You a New Website, Because You Need It.
The other day I was at a business lunch and learn and somebody asked me why I wanted to sell …
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The other day I was at a business lunch and learn and somebody asked me why I wanted to sell them a website, I couldn’t imagine such a silly question and so I answered him ‘because you need it.’ Sadly, it wasn’t just me being snarky (I don’t get to use that word often enough) it was the simple truth and most likely, you need one too.
This isn’t a sales pitch, you’re welcome to contact me if you feel you need a new website design or help with your WordPress installation and my portfolio is always online if you’d like to see the type of work that I do but I’m not writing this piece to convince you to buy from me, I’m writing this piece to help you understand that you should buy from somebody.
Most websites fall into one of three categories, and each has points that damage your businesses ability to compete in the modern world of technology. Remember, in 2009 people are more likely to visit your website than visit your office. If your website doesn’t fall into these three categories, congratulations you’re one in a million:
Out of Date
Web sites are like living, breathing organisms. You have to constantly feed them and that takes fresh content. Every web page on your website should be reviewed and updated at a minimum every three months for accuracy. Your home page should change once a week at the very least, which is where a blog comes in handy. Blogs (web logs) are used to promote events and feature news from key employees much the same way newsletters used to reach clients.
Unlike other forms of technology, websites are still relatively young and the basic technology which makes up a website is still evolving. To determine if your website is compatible with the majority of web browsers today, test both your home page and an internal page (such as the about page) with the W3C validator.
Effective modern websites should make use of Cascading Style Sheets and feature tableless design. This is critical to meeting the needs of 10% of the population as websites which feature tables are poorly interpreted by web browsers for the visually impaired. You can test if your website has tables by viewing the source code of your document (often found under the Edit menu of your web browser) and you can also test the quality of your CSS using an online validator.
Modern websites are not strictly used as online brochures, they are also feature rich tools for social networking. This “web 2.0″ technology allows users to access data from your website using a number of tools including XML (extendable markup language) sitemap documents, RSS feeds and interconnectivity to tools such as Twitter and Facebook. Each of these technologies has it’s own place in making your website a successful online tool for both yourself and your prospective clients.
Difficult to Use
One of the biggest problems facing website owners is a misunderstanding of the purpose of a website. Web sites are sales tools, not technology projects. Web Sites use technology to deliver your message, don’t be a slave to what your web design can (or can’t) do and don’t assume that your IT person knows the first thing about websites.
I have an image in my mind of some printer in the 18th century buying a brand new printing press only to discover it didn’t ship with the letter R so instead of admitting he couldn’t do the job right and hiring another printer to get his clients work out the door, he pinted eveything using othe lettes o wose simply didn’t do it at all. That’s what I think most web designers are doing, they lack the skill to do it right so they don’t do it at all.
Here’s the honest truth, there is no reason your website doesn’t work as well as Apple’s or Dell’s. Go on over to those websites and try to order a computer. See how easy it is to find what you’re looking for? Notice that it’s easy to order? Guess what, they’re using the same HTML as your website uses so there’s no reason your website sucks.
Poor Representation
Take a good long look at your website, now take a good long look at the business that you’ve spent years building up and ask yourself honestly if what you see on screen is what you want the public to think of your business. Ouch. I have no tolerance for bad web design and even less for business owners who allow it to happen. The web is the great equalizer, you can do anything your competition can do with a website and you can do it faster, cheaper and more often than any other time in history so honesty ask yourself … does your website represent your business in a positive light? If the answer is no, then fire the team you’ve working with and look around for a new team.
Conclusion
So, if you don’t need a new website and you’re proud of what you have … leave a comment with the URL to your site below and I will feature it in a new write up, people need to see great websites.
The other day I was at a business lunch and learn and somebody asked me why I wanted to sell them a website, I couldn’t imagine such a silly question and so I answered him ‘because you need it.’ Sadly, it wasn’t just me being snarky (I don’t get to use that word often enough) it was the simple truth and most likely, you need one too.
Read More...

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