Design, Think /
April 10, 2012
As a digital agency, near perfect media will no longer be supporting IE6. It’s time to put the antique browser where it belongs… in the past. Did we say antique? its more like an bad cold that won’t go away. It was released in August 2001! Think about that. How old is that in Internet [...]
Marketing, Think /
February 21, 2012
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its [...]
Build, Design, Marketing, Think /
January 24, 2012
We’ve lost count the amount of times the following statement has been uttered, or variations thereof, when the question of whether a business requires a new website: “no it’s ok, my best friends neighbour can do websites and is sorting us one out“. This is usually followed by a call some months later to the [...]
Marketing /
September 5, 2011
Recently I had the opportunity to do a joint webinar with one of our marketing guys regarding content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create purposeful content that: • Meets the needs of sales and marketing • Is compelling • Can be created quickly • Can be created cost-effectively [...]
It can be fun buying a cheap car but when it comes to a website you don’t want an old banger. Contrary to the popular comparison, I think a website is more like a nice jacket (or a new pair of trainers if you are a teenager). It is a constant advert for the sophistication [...]
Marketing, Think /
May 24, 2011
It is no denying that every successful business is grounded on a recognisable, appealing and unique brand. In most cases, successful branding is able to create a consciousness that many people can easily associate a product or service with. Having a unique and recognisable brand, therefore, is the key to the success of any business. [...]
Think /
February 25, 2011
In this day and age people rarely visit offices unless required to do so. Your website is the first impression of your online business and acts as your shop front, so in that regard do not become an upcoming designers test subject. Over the years we have learnt a thing or two from new customers [...]
You can find anything you are looking for on the internet; information, products, services and entertainment. You also find a lot of misinformation and bad advice. When it comes to the optimisation of your website, knowing the difference between good advice and pure myth could be the difference between success and failure. Beginners are exceptionally [...]
