In almost every meeting I attend with what is potentially a new customer I ask the question what is your “budget” and what are your expectations….this usually provokes a long silence twiddling of fingers and the response of “how much should a new website cost?” quickly followed by “This is much more than I expected” [...]
Marketing, Think /
March 7, 2013
If you’re reading this, you probably spend a lot of time online. (And if you don’t, your interest in online marketing is commendable.) It’s easy for web designers like us to forget that there are people who don’t spend as much time online. When we encounter a website that seems to be designed by one [...]
Design, Think /
December 3, 2012
As a digital agency, near perfect media will no longer be supporting IE6. It’s time to put the antique browser where it belongs… in the past. Did we say antique? its more like an bad cold that won’t go away. It was released in August 2001! Think about that. How old is that in Internet [...]
Build, Design, Marketing, Think /
September 10, 2012
We’ve lost count the amount of times the following statement has been uttered, or variations thereof, when the question of whether a business requires a new website: “no it’s ok, my best friends neighbour can do websites and is sorting us one out“. This is usually followed by a call some months later to the [...]
Recently I had the opportunity to do a joint webinar with one of our marketing guys regarding content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create purposeful content that: • Meets the needs of sales and marketing • Is compelling • Can be created quickly • Can be created cost-effectively [...]
It can be fun buying a cheap car but when it comes to a website you don’t want an old banger. Contrary to the popular comparison, I think a website is more like a nice jacket (or a new pair of trainers if you are a teenager). It is a constant advert for the sophistication [...]
Marketing, Think /
February 24, 2012
It is no denying that every successful business is grounded on a recognisable, appealing and unique brand. In most cases, successful branding is able to create a consciousness that many people can easily associate a product or service with. Having a unique and recognisable brand, therefore, is the key to the success of any business. [...]
In this day and age people rarely visit offices unless required to do so. Your website is the first impression of your online business and acts as your shop front, so in that regard do not become an upcoming designers test subject. Over the years we have learnt a thing or two from new customers [...]
