Author Archives: Steve

The expense of a bad website

Having a functional website is imperative in today’s business world. Even though it is very important to establish a solid web presence, just having a web site is no longer sufficient. There was a day when just any site was acceptable; but as online marketing has escalated and internet traffic has increased there is a [...]

Digital Agency Life: let’s get to know each other

Discovery. It’s how we get to know you. To build a coherent strategy behind the project we’re going to conduct we need to understand you and your business. A well prepared and organised project meeting responsibilities on nearperfect media, as well as the client. The most successful projects are about expansive thinking and are solution [...]

just a new website?, or brand proposition exercise?

It’s all very exciting starting off on a new web site – at last the company can have a website to be proud of, something that will give you the competitive advantage and the professional look you need. Hey, it might even be responsible for a surge of new business… But, before you engage a [...]

Tips for Re-designing Your Website in 2011

Web site redesigning can be as simple or as difficult as you make it. Here, we look at some methods to ease the redesigning process.

I Want to Sell You a New Website, Because You Need It.

I Want to Sell You a New Website, Because You Need It.The other day I was at a business lunch and learn and somebody asked me why I wanted to sell …Welcome to my blog, please feel free to subscribe to my RSS feed, join me on Twitter or leave a comment.The other day I [...]

When is the best time to send email?

I was recently prompted for my view on the best time to send a marketing email and I have to admit it’s a tough one. On every course or seminar I’ve attended ‘experts’ have insisted there’s no specific or optimal time to send. But as a user I have to disagree. B2B When I was [...]

Dull is the New Interesting

To my enormous and increasing regret I’m old enough (and then some) to remember the big, so-called dot.com bubble of the late 1990s. Back then, the race was on to build a website. Why? If your idea was good enough, you could build one and make your millions. And that’s why millions did it. The [...]

2009: the year online & offline become one

The ubiquitous phrase for 2008 was undoubtedly ‘credit crunch’. As a nation of shopaholics the terminology is particularly significant. But what impact will the economic downturn have on our shopping behaviour in 2009 and how can marketers ensure they are ready for the changes? It’s no secret that the internet has become a bargain hunters’ [...]

Google Adsense starts to integrate DoubleClick technology

Recent posts in SEO forums this week have shown Google is starting to display DoubleClick technology in their AdSense model. For those that aren’t familiar with news of Google’s purchase of DoubleClick, I’d suggest reading this article.