Design, Marketing, Think /
December 12, 2011
Discovery. It’s how we get to know you. To build a coherent strategy behind the project we’re going to conduct we need to understand you and your business. A well prepared and organised project meeting responsibilities on nearperfect media, as well as the client. The most successful projects are about expansive thinking and are solution [...]
Design, Marketing, Think /
October 25, 2011
1. Remember who will use the site Any good website designer will know the client base of the business and reflect their needs. All too often poorly researched web design will result in, flash-heavy sites heaving with garish colours, animated navigation, or distractions like flash games, which are completely irrelevant to the audience. Research what [...]
Marketing /
September 5, 2011
Recently I had the opportunity to do a joint webinar with one of our marketing guys regarding content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create purposeful content that: • Meets the needs of sales and marketing • Is compelling • Can be created quickly • Can be created cost-effectively [...]
It can be fun buying a cheap car but when it comes to a website you don’t want an old banger. Contrary to the popular comparison, I think a website is more like a nice jacket (or a new pair of trainers if you are a teenager). It is a constant advert for the sophistication [...]
It’s all very exciting starting off on a new web site – at last the company can have a website to be proud of, something that will give you the competitive advantage and the professional look you need. Hey, it might even be responsible for a surge of new business… But, before you engage a [...]
Marketing, Think /
May 24, 2011
It is no denying that every successful business is grounded on a recognisable, appealing and unique brand. In most cases, successful branding is able to create a consciousness that many people can easily associate a product or service with. Having a unique and recognisable brand, therefore, is the key to the success of any business. [...]
We’ve received some tidbits of information about the iPad 2 launch today from an Apple staffer: • MobileMe is being revamped with cloud storage features. • The iPad 2 is a ho-hum update. It’s more of a speed bump than a redesign. • The iPad 3 is the one to get excited about, and it’s [...]
Think /
February 25, 2011
In this day and age people rarely visit offices unless required to do so. Your website is the first impression of your online business and acts as your shop front, so in that regard do not become an upcoming designers test subject. Over the years we have learnt a thing or two from new customers [...]
