Monthly Archives: October 2009

Marketing, Think / October 7, 2009

2009: the year online & offline become one

The ubiquitous phrase for 2008 was undoubtedly ‘credit crunch’. As a nation of shopaholics the terminology is particularly significant. But what impact will the economic downturn have on our shopping behaviour in 2009 and how can marketers ensure they are ready for the changes? It’s no secret that the internet has become a bargain hunters’ [...]

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