Marketing, Think /
November 25, 2009
I’ve been monitoring the buzz from Econsultancy’s Online Marketing Masterclasses and I haven’t been surprised to hear some very familiar messages. I spotted one that I thought was worthy of further discussion on Econsultancy’s Twitter feed yesterday afternoon: @Econsultancy: #OMM Key lessons learnt by Dell – Customers ARE talking about your brand. Either you can [...]
With Royal Mail’s national strike action kicking off today, my thoughts have turned to the millions of e-tailers that must find a way to compensate for the reduced postal service over the next couple of days. For most people, shopping online is all about convenience. If they don’t have time to venture onto the High [...]
Marketing, Think /
September 10, 2009
For many business, it has been a tough year that has required significant sacrifices, quick-thinking and patience. If you are in business, the question on your mind will be whether 2010 will be as challenging, or whether it will create a kinder environment. Only time will tell, but if you haven’t started to plan then [...]
Build, Create, Design /
August 15, 2009
To my enormous and increasing regret I’m old enough (and then some) to remember the big, so-called dot.com bubble of the late 1990s. Back then, the race was on to build a website. Why? If your idea was good enough, you could build one and make your millions. And that’s why millions did it. The [...]
Build, Create, Design, Think /
July 18, 2009
Managing a client’s expectations is easy, but very hard to do well, and above all, to do consistently. It is not a skill that everyone possesses but one that can make or break a relationship with a client. This cannot be done with a well-defined scoping document alone. Unfortunately, this is an area that has [...]
Build, Design /
June 9, 2009
Though many web users may not be aware of this, HTML (one of the components making up web pages) has versions. Each new version adds new features, deprecates others and sometimes drops them entirely. Support for any new features is not always immediately available (sometimes we need to wait for new releases of our favourite [...]
Marketing, Think /
May 3, 2009
We all know that interactive video is fast becoming one of the most exciting trends on the web, but there are many discussions out there on how to monetize this medium. Key to maximising interactive video’s effectiveness for your brand is thorough exploration of this medium’s endless possibilities. Near Perfect Media are currently doing just [...]
Build, Create, Design, Think /
April 3, 2009
Multimedia has the potential to produce immersive, rich and creative websites. The process of designing and developing a multimedia site can have some significant differences to that of a static HTML site – the variety of media on offer can broaden the design canvas. For example, similar to a movie, sound effects and music can [...]
Marketing, Think /
March 3, 2009
If all the news of the credit crunch is getting you down and boring you to tears, why not buck the trend and show off your spending skills. And I don’t mean spending wildly out of your depth! I mean controlled, well thought out spend – where the pennies go up in value once you’ve [...]
