Marketing, Think /
December 3, 2009
If all the news of the credit crunch is getting you down and boring you to tears, why not buck the trend and show off your spending skills. And I don’t mean spending wildly out of your depth! I mean controlled, well thought out spend – where the pennies go up in value once you’ve [...]
Marketing, Think /
November 19, 2009
It’s one of the most talked about areas in the marketing world this week – the debate about whether cutting marketing spend during an economic slowdown can damage the brand. Fuelling the debate is a recently released report from the IPA (Institute of Practitioners in Advertising) which warned that cutting budgets during a downturn could [...]
Marketing, Think /
October 7, 2009
The ubiquitous phrase for 2008 was undoubtedly ‘credit crunch’. As a nation of shopaholics the terminology is particularly significant. But what impact will the economic downturn have on our shopping behaviour in 2009 and how can marketers ensure they are ready for the changes? It’s no secret that the internet has become a bargain hunters’ [...]
Play, Think /
September 12, 2009
I’ve always hated Christmas shopping, mainly because I hate shopping in general. But throw in crowds of people walking into each other with more bags than fingers on each hand, the swift change between freezing streets and super-heated shops, and the vast array of one-month-only Christmas stores/tack-mongers and you’ve got a shopping experience on another [...]
Design, Think /
August 3, 2009
Recent posts in SEO forums this week have shown Google is starting to display DoubleClick technology in their AdSense model. For those that aren’t familiar with news of Google’s purchase of DoubleClick, I’d suggest reading this article.
