"Our website is a few years old and some aspects are outdated. But it's hard for me to justify to the board (and me) the expense of redoing it in a major way. Should we just bite the bullet?"

You can find anything you are looking for on the internet; information, products, services and entertainment. You also find a lot of misinformation and bad advice. When it comes to the optimisation of your website, knowing the difference between good advice and pure myth could be the difference between success and failure. Beginners are exceptionally prone to falling prey to bad advice if they do not get cold, hard facts from the start.

This may be a soap box issue, but it should be mentioned. Just about everyone with a computer thinks they can design a website these days especially with the many cut and paste website building software out there right now, that doesn't suggest that the days of great web designers is lost, on the contrary. The real truth is that most people don’t ponder on purchasing a professional website design because the design costs them money, and with the current economic climate, individuals like to keep every penny they can. But what about the amount of profit that results out of buying a professionally developed website? What about the new potential clients that are really impressed by the stunning graphics and well considered function of it all? Surely that’s money well spent?